fact:
{"date":"2025-12-19","fact":"TailZaar ICP #1: Razan — Saudi urban pet mom in Riyadh (26–40), mid/upper-middle income, North/Central Riyadh, 1–3 pets, ~6k–10k SAR/year pet spend; Arabic-first (bilingual), heavy delivery-app user; values convenience + trusted vets/groomers; wants one app for products + services instead of WhatsApp/Instagram fragmentation."}
{"date":"2025-12-19","fact":"TailZaar ICP #2: Omar — expat dog dad in Riyadh compounds (24–38), tech-savvy, English-first, 1–2 pets, ~7k–12k SAR/year pet spend; values speed, reliability, premium brands, and integrated products + services; strong fit for membership/auto-reorder."}
{"date":"2025-12-19","fact":"TailZaar value proposition (core): Pet super-app for Riyadh combining Q-commerce + e-commerce + services marketplace (vets, groomers, trainers; boarding later). Promise: one place to order essentials fast and book trusted services with transparent prices + online payment."}
{"date":"2025-12-19","fact":"TailZaar value prop by segment: Razan—Arabic-first, trusted bookings + fast delivery, saves time and reduces hassle vs WhatsApp/IG. Omar—English-friendly 'pet command center' with premium products, reliable fast delivery, vetted services incl. boarding later; reduces friction from juggling multiple apps/channels."}
{"date":"2025-12-19","fact":"TailZaar Year-1 SMART goals: (1) 8,000 completed orders/month by Month 12 with milestones 1k (M3), 3k (M6), 5k (M9). (2) 3,000+ Monthly Active Customers by M12 and ≥40% 3-month repeat rate for cohorts from Month 6 onward. (3) Supply by M9: 80 active shops (≥20 orders/month each) + 20 active service providers (≥10 bookings/month each). (4) Unit economics by M12: blended CAC ≤60 SAR and LTV/CAC ≥3x (CAC starts 80–100 SAR then improves). (5) Ops quality by M9: on-time delivery ≥92% in core districts, support issue rate ≤3% of orders, CSAT ≥4.5/5."}
{"date":"2025-12-19","fact":"Conversation outcome: finalized TailZaar ICPs (Razan & Omar), created clear value proposition (general + per ICP), and defined 5 measurable Year-1 SMART goals across growth, retention, supply, unit economics, and ops quality."}


fact:
{"date":"2025-12-19","fact":"Updated MD: TailZaar_Saved_Memories_Account_and_Project_UPDATED_2025-12-19.md (account+project TailZaar memories + current /mnt/data file list)."}
{"date":"2025-12-19","fact":"Latest model params recorded: AOV Products=150 SAR, AOV Services=210 SAR; Delivery cost=18 SAR/order; Moyasar fee=2.75%; Zakat=2.5%."}
{"date":"2025-12-19","fact":"Delivery fee (after promo) recorded as 22 SAR starting Month 4 (after 5,000 free deliveries)."}


fact:
{"date":"2025-12-19","fact":"MD file: TailZaar_Saved_Memories_Account_and_Project_UPDATED_2025-12-19.md summarizes TailZaar memories+project context."}
{"date":"2025-12-19","fact":"Project workspace path /mnt/data currently contains 24 files; TailZaar-related docs, decks, model docs, and logos listed in the MD."}
{"date":"2025-12-19","fact":"Model v13_3_10 key params: VAT 15%; AOV products 150 SAR; AOV services 210 SAR."}
{"date":"2025-12-19","fact":"Model v13_3_10 order mix: 50% products w/ delivery; 30% products w/o delivery; 20% services."}
{"date":"2025-12-19","fact":"Model v13_3_10 commission: 18% (prod+delivery), 14% (prod no delivery), 10% (services)."}
{"date":"2025-12-19","fact":"Delivery fee charged to customer (after promo): 22 SAR; starts Month 4 after 5,000 delivered orders free-delivery pool ends."}
{"date":"2025-12-19","fact":"3PL delivery cost per delivered order: 18 SAR (v13_3_10)."}
{"date":"2025-12-19","fact":"Payment processing fee (Moyasar): 2.75% of GMV (v13_3_10)."}
{"date":"2025-12-19","fact":"Zakat accrual rate modeled: 2.5% (v13_3_10 documentation)."}
{"date":"2025-10-18","fact":"TailZaar design colors: Purple #5D0099; Gold #FDC500; Teal #4DA39B; Sand #FBF1E6; White #FFF; Black #000."}
{"date":"2025-10-18","fact":"TailZaar typography: Bebas Neue for headlines; Cairo for body (Google Fonts snippet used in prompts)."}
{"date":"2025-10-18","fact":"TailZaar UI: shadcn/ui badge.tsx for tags; lucide-react icon set used across prompts."}
{"date":"2025-10-18","fact":"TailZaar UI patterns: rounded 2xl/3xl cards, soft shadows, gradient backgrounds, responsive grid/flex layouts."}
{"date":"2025-10-18","fact":"TailZaar constraint for prompts: no external images; use Figma assets or inline SVG; stack React+Tailwind+lucide+shadcn badge."}
{"date":"2025-10-19","fact":"Laika CEO learnings: embrace struggle; fear→action; progress as fulfillment; avoid over-funding; finance via sales."}
{"date":"2025-10-19","fact":"Laika strategy learnings: seek monopoly via niches; differentiate from intermediated marketplaces; clear CEO authority; disagree&commit."}
{"date":"2025-10-19","fact":"Laika model: membership 50k COP/year; ~250k active members; ~100k monthly buyers; members save ~10× fee (per notes)."}
{"date":"2025-10-19","fact":"Laika ops: 4–7k daily transactions; 14 warehouses in Colombia; ~8k SKUs; private label 15–20% cheaper (per notes)."}
{"date":"2025-10-19","fact":"Laika omni: member-only Super Stores (vet+grooming); first store Cajicá 2023; plan 9–12 stores/18 months; long-term 100."}
{"date":"2025-10-19","fact":"Laika geo mix (per notes): Colombia 50% rev, Mexico 25%, Chile 25%; focus 36 months before Peru/Argentina expansion."}
{"date":"2025-10-19","fact":"Laika CGO/CMO blueprint: CGO=efficiency engine (data, CAC/LTV, cohorts, experiments); CMO=trust engine (brand, empathy, CX)."}
{"date":"2025-10-19","fact":"Laika defensibility: pair high-frequency goods with sticky high-margin services (vet/grooming/insurance) to maximize LTV and switching costs."}
{"date":"2025-10-19","fact":"Laika execution: lean MVPs per city/service; commit capex after PMF thresholds; density+service penetration before new markets; NPS focus."}
{"date":"2025-10-27","fact":"Investor benchmarks snapshot (Oct 25, 2025): Petco ~$1.0–1.2B; Chewy ~$14.5–16B market cap (USD)."}
{"date":"2025-10-27","fact":"Investor benchmarks snapshot: Petz market cap ~BRL 1.65–1.72B; Petlove valuation undisclosed; notable $150M 2021 round (per notes)."}
{"date":"2025-10-27","fact":"Keeta commercial refs saved: keeta_proposal-important_merchants_1.pdf and Promotion and Commission-20240611 1 1.pdf."}
{"date":"2025-10-27","fact":"YC Primary Metric norm: default to weekly revenue/GMV; avoid vanity metrics; prioritization filter = does it move primary metric?"}
{"date":"2025-10-27","fact":"YC cadence norm: target ~7% weekly growth; weekly accountability ritual (result vs goal, learnings, next biggest bet)."}
{"date":"2025-11-09","fact":"WPForms JSON import preference: Variant B format (array containing one form object) works on TailZaar WordPress setup."}
{"date":"2025-11-17","fact":"TailZaar canonical financial model = v13; use v13 docs+workbook as default reference for unit economics and runway."}
{"date":"2025-11-17","fact":"v13 reference files: TailZaar_financial_model_documentation_v13.md and TailZaar_financial_model_v13_launch_booster_promo.xlsx."}
{"date":"2025-12-03","fact":"TailZaar ICP #1: Razan, Urban Pet Mom in Riyadh (Arabic-first, convenience+trust, heavy delivery user)."}
{"date":"2025-12-03","fact":"TailZaar ICP #2: Omar, Expat Dog Dad in compounds (English-first, premium+reliability, values integrated services)."}
{"date":"2025-12-03","fact":"TailZaar value prop: Riyadh pet super-app combining Q-commerce + e-commerce + services marketplace (vets/groomers/trainers/etc.)."}
{"date":"2025-12-03","fact":"TailZaar Y1 goal: 8,000 completed orders/month by Month 12 (M3=1k, M6=3k, M9=5k)."}
{"date":"2025-12-03","fact":"TailZaar Y1 goal: 3,000+ monthly active customers; ≥40% 3-month repeat for cohorts from Month 6 onward."}
{"date":"2025-12-03","fact":"TailZaar Y1 supply goal: onboard+activate 80 shops + 20 service providers by Month 9."}
{"date":"2025-12-03","fact":"TailZaar Y1 unit economics goal: blended CAC ≤60 SAR and LTV/CAC ≥3x by Month 12 (CAC starts 80–100 then improves)."}
{"date":"2025-12-03","fact":"TailZaar Y1 ops goals: OTD ≥92% by Month 9; support issue rate ≤3%; CSAT ≥4.5/5."}
{"date":"2025-12-03","fact":"TailZaar growth assumption: fully loaded CAC ~80 SAR (ads + first-order 30 SAR discount + ~10 SAR free delivery)."}
{"date":"2025-12-04","fact":"TailZaar analytics stack: Mixpanel core (incl replay/heatmaps) + AppsFlyer primary MMP + AppMetrica parallel + Intercom CX."}
{"date":"2025-12-04","fact":"TailZaar stack notes: Clarity optional; heavy CRM (MoEngage/WebEngage) deferred until larger MAU and stronger retention focus."}
{"date":"2025-12-19","fact":"TailZaar memory workflow: ONLY long-term memory is MEMORY_URL=https://memory.petsarc.com/tailzaar-memory.jsonl."}
{"date":"2025-12-19","fact":"Memory save workflow: this chat does not write to MEMORY_URL; produce JSONL then submit via FORM_URL=https://n8n.petsarc.com/form/memory."}
{"date":"2025-12-19","fact":"Memory retrieval workflow: fetch MEMORY_URL when helpful; treat each line as a record (JSON uses date+fact); prefer wording matches."}
{"date":"2025-12-16","fact":"Project context: cost model due diligence; delivery cost assumptions (BARQ 3PL), payment fees, hosting contingency, packaging, buffers."}
{"date":"2025-12-14","fact":"Project context: scrape product list to XLS with image URL paths."}
{"date":"2025-12-14","fact":"Project context: negotiate BARQ Bullet Delivery terms (20 SAR first 10km + 1 SAR/km; SLA 2–4h up to 15km; 2–6h up to 40km)."}
{"date":"2025-12-10","fact":"Project context: Q1 growth cost breakdown (media spend + promos + free delivery) and install→first order conversion framing."}
{"date":"2025-12-11","fact":"Project context: partner onboarding proposal; revise slides; final Figma Make prompt + separate guidelines.md."}
{"date":"2025-12-12","fact":"Project context: launch tech list P0–P3 includes wallet service requirements and provider geo-ranking toggle."}
{"date":"2025-12-12","fact":"Project context: org structure one-pager (horizontal view; CEO above; co-founders aligned; reporting lines; include cross-shadow teams)."}
{"date":"2025-12-12","fact":"Project context: file organization strategy to map project paths/titles for easier retrieval."}
{"date":"2025-12-09","fact":"Project context: partner onboarding plan targets 80–100 by end of year tied to 10k/month orders."}
{"date":"2025-10-03","fact":"Project context: landing page content strategy with competitor scan + Now/Next/Later feature mapping + English copy draft."}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Ca-Ja.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Chatgptproduct.pdf.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Coldstart.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Cole Mercer Guide.docx"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Eric-Jorgenson_The-Almanack-of-Naval-Ravikant_Final.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Matt Leman Summary Readable.docx"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Notion-StrategyDoc.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: PMGuide.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Pitching-Hacks.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Promotion and Commission-20240611 1 1.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Saudi_Pet_Care_Market_Insights.md"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Strategy,+vision,+&+metrics+-+Review+sheets+&+resources.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: TailZaar-PitchDeck-2026_Comp.pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: TailZaar_ProjectFiles_Reference.md"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: TailZaar_Saved_Memories_Account_and_Project.md"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: TailZaar_Saved_Memories_Account_and_Project_UPDATED_2025-12-19.md"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: TailZaar_financial_model_documentation_v13_3_10.md"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: TailZaar_financial_model_documentation_v13_3_9.md"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Tailzaar GUIDELINES .pdf"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Tailzaar logo.png"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Tailzaar logo2.png"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: Tiers+Management.docx"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: YC_Primary_Metric_Framework_TailZaar.md"}
{"date":"2025-12-19","fact":"Project file in /mnt/data: keeta_proposal-important_merchants_1.pdf"}


fact:
{"date":"2025-12-19","fact":"LAIKA (YC S19) CEO Camilo Sánchez emphasizes entrepreneurship as progress-through-struggle; fear should drive action, not paralysis."}
{"date":"2025-12-19","fact":"Camilo Sánchez warns against over-funding early; prioritize organization and infrastructure before spending capital."}
{"date":"2025-12-19","fact":"Camilo Sánchez believes the best financing is through sales; inability to finance via customers signals weak value."}
{"date":"2025-12-19","fact":"LAIKA strategic principle: avoid competition by building a differentiated niche aiming for monopoly dynamics."}
{"date":"2025-12-19","fact":"LAIKA leadership model: clear CEO final authority with 'disagree and commit' culture among co-founders."}
{"date":"2025-12-19","fact":"LAIKA views the pet category as anti-recessive; demand remains resilient during economic downturns."}
{"date":"2025-12-19","fact":"LAIKA operates a PriceSmart-style membership model (≈50,000 COP/year) delivering ~10x value in savings to members."}
{"date":"2025-12-19","fact":"LAIKA scale metrics (late 2023): ~250K active members, ~100K monthly buyers, 4–7K daily transactions, 30% online pet share, ~7% total pet market."}
{"date":"2025-12-19","fact":"LAIKA product ecosystem includes ~8K SKUs plus services (vet care, grooming, insurance, prepaid medical plans)."}
{"date":"2025-12-19","fact":"LAIKA private-label strategy: direct sourcing to offer 15–20% cheaper products (brands include Salvaje, True Nature, Bestis, Let’s Be Fresh)."}
{"date":"2025-12-19","fact":"LAIKA omnichannel pivot: member-only physical Super Stores with vet/grooming to reinforce trust and boost digital LTV."}
{"date":"2025-12-19","fact":"LAIKA expansion plan (as of late 2023): 9–12 stores in 18 months; long-term potential for ~100 stores in Colombia."}
{"date":"2025-12-19","fact":"LAIKA geographic footprint: Colombia (~50% revenue), Mexico (~25%), Chile (~25%); next focus is depth before new markets."}
{"date":"2025-12-19","fact":"LAIKA CGO/CMO dual-engine model: CGO Manuela Sánchez runs Efficiency Engine (CAC/LTV, cohorts, rapid testing); CMO/co-founder Andrea González runs Trust Engine (brand, CX, omnichannel, NPS)."}
{"date":"2025-12-19","fact":"LAIKA growth philosophy: 'Launch and learn' with internal VC-style resource allocation; validate fast, kill or scale by ROI."}
{"date":"2025-12-19","fact":"LAIKA cultural differentiator: 'Analytical empathy'—using behavioral data to drive empathetic, retention-focused frontline actions."}


fact:
{"date":"2025-12-19","fact":"TailZaar investor menu: 5 models—(1) paperwork-only, (2) cash-only, (3) cash+strategic, (4) cash+strategic+exec, (5) strategic+paperwork (no cash)."}
{"date":"2025-12-19","fact":"YC-aligned principle: cash investments via post-money SAFE; avoid bespoke rights/exclusivity; keep cap table clean; no early board seats."}
{"date":"2025-12-19","fact":"Option 1 (paperwork-only): prefer paid service; if equity then ≤0.25% total, vested over 24 months, deliverable-linked, no control."}
{"date":"2025-12-19","fact":"Option 2 (capital-only): 8–12% via SAFE, effective on close; minority investor; founders retain supermajority control."}
{"date":"2025-12-19","fact":"Option 3 (capital+strategic): 12–18% SAFE; optional extra 2–3% as advisory equity vested over ~36 months; non-exclusive commitments."}
{"date":"2025-12-19","fact":"Option 4 (capital+strategic+executive): 18–25% total; investment via SAFE + employment equity with 4-year vesting and 1-year cliff."}
{"date":"2025-12-19","fact":"Option 5 (strategic+paperwork, no cash): 3–6% equity, milestone/time-based vesting over 24–36 months; no board seat by default."}
{"date":"2025-12-19","fact":"Vesting meaning: equity is earned over time/milestones; unvested portion is reclaimable if partner leaves or misses agreed deliverables."}
{"date":"2025-12-19","fact":"Control framing: >50% is majority control; 8–25% is minority influence; structure aims to keep founders ≥70% control."}


fact:
{"date":"2025-12-19","fact":"TailZaar pre-seed valuation anchor discussed: 1,000,000 SAR for 5% implies 20,000,000 SAR post-money."}
{"date":"2025-12-19","fact":"Valuation math: Post-money = Investment / Ownership% (1,000,000 / 0.05 = 20,000,000 SAR)."}
{"date":"2025-12-19","fact":"Pre-money = Post-money - New money (20,000,000 - 1,000,000 = 19,000,000 SAR)."}
{"date":"2025-12-19","fact":"Stage assessment: TailZaar is pre-seed (market validation, pre-launch)."}
{"date":"2025-12-19","fact":"Pitch advice: avoid 'one seat only'; use 1 lead + 2–4 strategic seats on same terms."}
{"date":"2025-12-19","fact":"Suggested structure: Post-money SAFE (cap-only) at 20M SAR post-money for the pre-seed raise."}
{"date":"2025-12-19","fact":"Allocation example: 600k SAR lead (3%) + 250k (1.25%) + 150k (0.75%) = 1M SAR (5%)."}
{"date":"2025-12-19","fact":"Rule of thumb at 20M post: every 100k SAR ≈ 0.5% ownership (100k/20M)."}
{"date":"2025-12-19","fact":"If many angels, use an SPV to keep cap table clean (single line item)."}
{"date":"2025-12-19","fact":"Competitor benchmark: Petco market cap roughly $1.0–1.2B (~3.8–4.5B SAR) as of Oct 25, 2025."}
{"date":"2025-12-19","fact":"Competitor benchmark: Petlove (Brazil) valuation undisclosed; notable $150M 2021 round; later L Catterton investment."}
{"date":"2025-12-19","fact":"Competitor benchmarks (Oct 25, 2025): Petz ~BRL 1.65–1.72B; Chewy ~$14.5–16B (~54–60B SAR)."}


fact:
{"date":"2025-12-19","fact":"Canonical TailZaar model set to v13.3.9 workbook: TailZaar_financial_model_v13_3_9_fix_pl_doublecount_v2.xlsx"}
{"date":"2025-12-19","fact":"BARQ delivery cost per delivered order is 18 SAR (model COGS delivery cost)."}
{"date":"2025-12-19","fact":"Delivery fee after promo is 22 SAR; delivery fee starts in month 4 (April)."}
{"date":"2025-12-19","fact":"Free-delivery pool is 5,000 delivered orders (then delivery fee applies)."}
{"date":"2025-12-19","fact":"Launch promo discount is 30 SAR; promo pool is 5,000 first customers (as documented in v13.3.9)."}
{"date":"2025-12-19","fact":"Order mix baseline: 50% products w/ delivery, 30% products w/o delivery, 20% services."}
{"date":"2025-12-19","fact":"Commissions set to 18% (w/ delivery), 14% (w/o delivery), 10% (services)."}
{"date":"2025-12-19","fact":"AOVs in v13.3.9 doc: products 150 SAR, services 210 SAR."}
{"date":"2025-12-19","fact":"VAT is 15%; card fee charged to merchants is 3% (ex-VAT GMV) per v13.3.9 doc."}
{"date":"2025-12-19","fact":"Moyasar payment processing fee used is 2.75%."}
{"date":"2025-12-19","fact":"Customers assumptions (v13.3.9 doc): retention 40% monthly; organic new customers start 85 and grow 10% MoM."}
{"date":"2025-12-19","fact":"Compensation policy is operations-subjective; do not overfit model beyond simple average assumptions unless requested."}
{"date":"2025-12-19","fact":"Model structure note: P&L double-counting addressed in v13.3.9 'fix_pl_doublecount' workbook."}