fact: TailZaar v2 memory workflow: ONLY long-term memory is MEMORY_URL=https://memory.petsarc.com/tailzaar-v2-memory.jsonl.


fact: Memory save workflow: this chat does not write to MEMORY_URL; produce JSONL then submit via FORM_URL=https://n8n.petsarc.com/form/memory.


fact: Memory retrieval workflow: fetch MEMORY_URL when helpful; treat each line as one record (date+fact); prefer wording matches.


fact: Project files index of record (v2): TailZaar_ProjectFiles_Reference_v2.md.


fact: Saved memories export (snapshot): TailZaar_Saved_Memories_Account_and_Project.md.


fact: Brand guidelines file: TZ_01_Brand_GuidelineDoc_KSA_2025_Tailzaar Guidelines.pdf.


fact: Brand logo file: TZ_02_Brand_logo_KSA_2025_Tailzaar logo2.png.


fact: Pitch deck file: TZ_02_Pitch_Deck_KSA_2025_TailZaar-PitchDeck-2026_Compx2.pdf.


fact: Pitching hacks file: TZ_02_Pitch_Hacks_KSA_2025_Pitching-Hacks.pdf.


fact: Market insights file: TZ_04_Growth_MarketInsights_KSA_2025Saudi_Pet_Care_Market_Insights.md.


fact: Analytics architecture export: TZ_04_Growth_Market_Architecture_KSA_2025_TailZaar Analytics Architecture-Export.pdf.


fact: Delivery tiers requirements PRD: TZ_05_Product_Delivery_Requirements_KSA_2025_Tiers+Management.docx.


fact: Strategy doc export: TZ_05_Product_Approach_KSA_2025_Notion-StrategyDoc.pdf.


fact: PM guide concepts: TZ_05_Product_Guide_Concepts_KSA_2025_PMGuide.pdf.


fact: Cole Mercer guide: TZ_05_Product_Guide_KSA_2025_Cole Mercer Guide.docx.


fact: YC Primary Metric framework notes: TZ_05_Product_Metrics_KSA_2025YC_Primary_Metric_Framework_TailZaar.md.


fact: Writing style reference: TZ_05_Product_Writing_Style_KSA_2025_Ca-Ja.pdf.


fact: Cold Start reading: TZ_05_Product_Philosophy+Strategy_KSA_2025_ColdStart.pdf.


fact: Naval Almanack reading: TZ_05_Product_Product_Philosophy_KSA_2025_Eric-Jorgenson_THE ALMANACK OF NAVAL RAVIKANT.pdf.


fact: Product approach summary notes: TZ_05_Product_Product_Approach_KSA_2025Matt Leman Summary Readable.docx.


fact: Financial model canonical version is v13.3.10.


fact: Canonical finance workbook: TZ_03_Finance_FinancialModel_KSA_2025_TailZaar_financial_model_v13_3_10_final.xlsx.


fact: Deprecated finance artifacts: any v13.3.9 workbook and any standalone launch booster promo workbook (outdated; do not use).


fact: Model v13.3.10 AOV products is 150 SAR; AOV services is 210 SAR.


fact: Model v13.3.10 order mix: 50% products with delivery, 30% products without delivery, 20% services.


fact: Model v13.3.10 commission: 18% (products+delivery), 14% (products no delivery), 10% (services).


fact: Model v13.3.10 card fee charged to merchants is 3% of ex-VAT GMV.


fact: Model v13.3.10 payment processing fee (Moyasar) is 2.75% of GMV.


fact: Model v13.3.10 3PL delivery cost per delivered order is 18 SAR.


fact: Model v13.3.10 delivery fee charged to customer after promo is 22 SAR.


fact: Model v13.3.10 delivery fee starts in month 4.


fact: Model v13.3.10 free-delivery pool is 5,000 delivered orders (delivery fee applies after pool ends).


fact: Model v13.3.10 launch promo discount is 30 SAR per first-order customer; promo pool is 5,000 first customers.


fact: Model v13.3.10 customers assumptions: monthly retention 40%; organic new customers start 85 and grow 10% MoM.


fact: Model v13.3.10 zakat accrual rate modeled is 2.5%.


fact: Booster promo in v13.3.10 model is disabled by default (active flag = 0).


fact: TailZaar design colors: Purple #5D0099; Gold #FDC500; Teal #4DA39B; Sand #FBF1E6; White #FFFFFF; Black #000000.


fact: TailZaar typography: Bebas Neue for headlines; Cairo for body.


fact: TailZaar UI: shadcn/ui badge.tsx for tags; lucide-react icon set used across prompts.


fact: TailZaar UI patterns: rounded 2xl/3xl cards, soft shadows, gradient backgrounds, responsive grid/flex layouts.


fact: TailZaar constraint for prompts: no external images; use Figma assets or inline SVG; stack React+Tailwind+lucide+shadcn badge.


fact: TailZaar ICP #1: Razan, Urban Pet Mom in Riyadh (Arabic-first, convenience+trust, heavy delivery user).


fact: TailZaar ICP #2: Omar, Expat Dog Dad in compounds (English-first, premium+reliability, values integrated services).


fact: TailZaar value prop: Riyadh pet super-app combining Q-commerce + e-commerce + services marketplace (vets/groomers/trainers/etc.).


fact: TailZaar Y1 goal: 8,000 completed orders/month by Month 12 (M3=1k, M6=3k, M9=5k).


fact: TailZaar Y1 goal: 3,000+ monthly active customers; >=40% 3-month repeat for cohorts from Month 6 onward.


fact: TailZaar Y1 supply goal: onboard+activate 80 shops + 20 service providers by Month 9.


fact: TailZaar Y1 unit economics goal: blended CAC <=60 SAR and LTV/CAC >=3x by Month 12.


fact: TailZaar Y1 ops goals: OTD >=92% by Month 9; support issue rate <=3%; CSAT >=4.5/5.


fact: TailZaar growth assumption: fully loaded CAC ~80 SAR (ads + first-order 30 SAR discount + ~10 SAR free delivery).


fact: TailZaar analytics stack: Mixpanel core (incl replay/heatmaps) + AppsFlyer primary MMP + AppMetrica parallel + Intercom CX.


fact: TailZaar stack notes: Clarity optional; heavy CRM (MoEngage/WebEngage) deferred until larger MAU and stronger retention focus.


fact: YC Primary Metric norm: default to weekly revenue/GMV; avoid vanity metrics; prioritization filter = does it move primary metric?


fact: YC cadence norm: target ~7% weekly growth; weekly accountability ritual (result vs goal, learnings, next biggest bet).


fact: WPForms JSON import preference: Variant B format (array containing one form object) works on TailZaar WordPress setup.


fact: LAIKA (YC S19) CEO Camilo Sánchez: entrepreneurship is progress-through-struggle; fear should drive action, not paralysis.


fact: LAIKA CEO: avoid over-funding early; prioritize organization and infrastructure before spending capital.


fact: LAIKA CEO: best financing is via sales; inability to finance via customers signals weak value.


fact: LAIKA strategy: seek monopoly via niches; differentiate from intermediated marketplaces.


fact: LAIKA leadership: clear CEO final authority; 'disagree and commit' culture among co-founders.


fact: LAIKA view: pet category is anti-recessive; demand remains resilient during downturns.


fact: LAIKA model: PriceSmart-style membership (~50,000 COP/year) aiming to deliver ~10x value in savings (per notes).


fact: LAIKA scale (per notes): ~250k active members; ~100k monthly buyers; 4–7k daily transactions.


fact: LAIKA ops (per notes): 14 warehouses in Colombia; ~8k SKUs; private label 15–20% cheaper.


fact: LAIKA omnichannel (per notes): member-only Super Stores (vet+grooming); first store Cajicá 2023; plan 9–12 stores/18 months; long-term 100.


fact: LAIKA geo mix (per notes): Colombia 50% revenue, Mexico 25%, Chile 25%; focus depth ~36 months before more expansion.


fact: LAIKA CGO/CMO blueprint: CGO=efficiency engine (data, CAC/LTV, cohorts, experiments); CMO=trust engine (brand, empathy, CX).


fact: LAIKA defensibility: pair high-frequency goods with sticky high-margin services (vet/grooming/insurance) to maximize LTV and switching costs.


fact: LAIKA execution (per notes): lean MVPs per city/service; commit capex after PMF thresholds; density+service penetration before new markets; NPS focus.


fact: LAIKA growth philosophy (per notes): 'launch and learn' with ROI-based resource allocation; validate fast, kill or scale.


fact: LAIKA cultural differentiator (per notes): 'analytical empathy'—use behavioral data to drive empathetic, retention-focused frontline actions.


fact: TailZaar investor menu: 5 models—(1) paperwork-only, (2) cash-only, (3) cash+strategic, (4) cash+strategic+exec, (5) strategic+paperwork (no cash).


fact: YC-aligned principle: cash investments via post-money SAFE; avoid bespoke rights/exclusivity; keep cap table clean; no early board seats.


fact: Option 1 (paperwork-only): prefer paid service; if equity then <=0.25% total, vested over 24 months, deliverable-linked, no control.


fact: Option 2 (capital-only): 8–12% via SAFE; minority investor; founders retain supermajority control.


fact: Option 3 (capital+strategic): 12–18% SAFE; optional extra 2–3% advisory equity vested over ~36 months; non-exclusive commitments.


fact: Option 4 (capital+strategic+executive): 18–25% total; SAFE + employment equity with 4-year vesting and 1-year cliff.


fact: Option 5 (strategic+paperwork, no cash): 3–6% equity, milestone/time-based vesting over 24–36 months; no board seat by default.


fact: Vesting meaning: equity is earned over time/milestones; unvested portion is reclaimable if partner leaves or misses agreed deliverables.


fact: Control framing: >50% is majority control; 8–25% is minority influence; structure aims to keep founders >=70% control.


fact: TailZaar pre-seed valuation anchor discussed: 1,000,000 SAR for 5% implies 20,000,000 SAR post-money.


fact: Valuation math: Post-money = Investment / Ownership% (1,000,000 / 0.05 = 20,000,000 SAR).


fact: Stage assessment: TailZaar is pre-seed (market validation, pre-launch).


fact: Pitch advice: avoid 'one seat only'; use 1 lead + 2–4 strategic seats on same terms.


fact: Suggested structure: Post-money SAFE (cap-only) at 20M SAR post-money for the pre-seed raise.


fact: Rule of thumb at 20M post: every 100k SAR ≈ 0.5% ownership (100k/20M).


fact: If many angels, use an SPV to keep cap table clean (single line item).


fact: Investor benchmarks snapshot (Oct 25, 2025): Petco ~$1.0–1.2B market cap (USD).


fact: Investor benchmarks snapshot (Oct 25, 2025): Chewy ~$14.5–16B market cap (USD).


fact: Investor benchmarks snapshot (Oct 25, 2025): Petz market cap ~BRL 1.65–1.72B; Petlove valuation undisclosed; notable $150M 2021 round (per notes).


fact: Project context: cost model due diligence (delivery cost assumptions via BARQ 3PL), payment fees, hosting contingency, packaging, buffers.


fact: Project context: scrape product list to XLS with image URL paths.


fact: Project context: negotiate BARQ Bullet Delivery terms (20 SAR first 10km + 1 SAR/km; SLA 2–4h up to 15km; 2–6h up to 40km).


fact: Project context: Q1 growth cost breakdown (media spend + promos + free delivery) and install→first order conversion framing.


fact: Project context: partner onboarding proposal; revise slides; final Figma Make prompt + separate guidelines.md.


fact: Project context: launch tech list P0–P3 includes wallet service requirements and provider geo-ranking toggle.


fact: Project context: org structure one-pager (horizontal view; CEO above; co-founders aligned; reporting lines; include cross-shadow teams).


fact: Project context: file organization strategy to map project paths/titles for easier retrieval.


fact: Project context: partner onboarding plan targets 80–100 by end of year tied to 10k/month orders.


fact: Project context: landing page content strategy with competitor scan + Now/Next/Later feature mapping + English copy draft.


fact: Jahez delivery tiers/MarTech logic is reference-only for benchmarking; not required for TailZaar v2 migration completeness.


fact: Do not store full /mnt/data file inventories inside memory; use TailZaar_ProjectFiles_Reference_v2.md for file lookup.


fact: TailZaar has 4 co-founders: Ali Al-Qahtani (CEO), Nader Elewa (CPO), Mahmoud Oraby (CCO), Ahmed Samir (CTO).


fact: Ali Al-Qahtani is the official CEO and Saudi front for TailZaar, while strategic and operational decisioning is handled by the CPO, CCO, and CTO.


fact: TailZaar leadership roles are sourced canonically from the official pitch deck (2025).


fact: Fares is not part of TailZaar leadership or founder structure and should not be referenced going forward.


fact: TailZaar: CPO/CTO responsibilities are jointly split between co-founders Nader Elewa and Ahmed Samir.


fact: Mahmoud Oraby (CCO) is the final tie-breaker when Nader and Ahmed Samir disagree.


fact: Omar is a fractional CGO who reports to the co-founders (Nader + Ahmed Samir).


fact: Omar’s agency executes CRM/push campaigns; an internal team shadows for Q1 training, aiming to take over after Q1.


fact: John Antonios is consulted as a marketing specialist within the marketing scope.


fact: Director of Operations is Ahmed; he currently reports directly to Ahmed Samir (CTO) and has two direct reports.


fact: Director of Engineering is Ahmed Elzeiny; solid reporting to Nader, dotted-line to Ahmed Samir; he manages a developer.


fact: Customer Support reports directly to Nader and Ahmed Samir; it is last-resort with one person handling urgent calls.


fact: Services bookings are not auto-confirmed; Ops (Ahmed’s team) communicates with partners to confirm bookings.


fact: For services comms: Ops handles partner communication; Growth handles customer communication; CS used only if urgent.


fact: Month 1 expectation: TailZaar will handle ~300–500 orders on average.


fact: Pitch Deck December 2025: Slides 1–14 finalized as a 14-slide investor deck for TailZaar (advanced pre-seed/early seed). Slide 1 Title: TailZaar – The Pet Super-App for Saudi; Q-commerce + services for pet parents and partners; Riyadh-first focus.


fact: Pitch Deck December 2025 Slide 2–3: Problem framed for both sides. Pet parents face fragmented care (WhatsApp, Instagram, slow delivery, no trusted booking). Partners (shops, vets, groomers) lack a unified digital OS for orders, bookings, schedules, payouts, and forecasting; generic marketplaces do not fit pet workflows.


fact: Pitch Deck December 2025 Slide 4: Solution & Super-App definition. TailZaar positioned as one app to manage a pet’s life. Three engines: Q-commerce (fast delivery in dense zones), e-commerce (city-wide catalogue), services marketplace (vets, groomers, training now; boarding later). All stitched by one account, one membership, one wallet, one logistics layer. Roadmap: Now (Q-commerce + e-commerce + core services), Next (1-tap reorders, TailZaar Pass membership, early wallet), Later (reminders, subscriptions, pet records, deeper wallet/insurance, broader services).


fact: Pitch Deck December 2025 Slide 5: Market size & positioning. Estimated ~SAR 4.4B Saudi pet market, triangulated from imported pet food volumes, per-pet spend benchmarks (UAE/LatAm), Riyadh pricing for vet/grooming/boarding, and digital GMV signals from Jahez/Keeta/HungerStation. Even with 30–40% haircut, remains billion+ SAR, concentrated in Riyadh, Jeddah, Eastern Province. TailZaar positioned as pet-only vertical vs generalist apps.


fact: Pitch Deck December 2025 Slide 6: Egypt POC learnings framed as playbook transfer, not GMV proxy. Transferable: category dynamics (food/litter/meds repeat; toys one-off), basket architecture & attach rates, operational playbook (SLAs, cancellations, driver & partner behavior, catalogue hygiene), UX patterns (reorder friction, early subscription behavior, retention drivers). Non-transferable 1:1: absolute demand, AOV, delivery expectations, regulation. KSA economics modeled separately in KSA-only financial model.


fact: Pitch Deck December 2025 Slide 7: Geo & network strategy. Riyadh-only in Year 1. Start North Riyadh, then Central, South/East/West later. North chosen for higher pet ownership, income, digital adoption, and dense premium vet/groomer/shop clusters. Strategy is atomic networks (dense clusters) over thin citywide coverage.


fact: Pitch Deck December 2025 Slide 8: Business model & Year 1 unit economics. Year 1 targets: ~41K orders, ~5.6M SAR GMV, ~882K SAR revenue, ~499K SAR gross profit (~12 SAR/order), ~9.8K new customers (~4.2 orders/customer/year). Commission ranges: products ~14–18%, services ~7–12%. Marketing-only CAC ~8 SAR; fully-loaded first-order CAC ~43 SAR (30 SAR promo + free delivery). Fully-loaded LTV/CAC ~1.2x in Year 1 by design. Margin path improves with density, routing, and promo reallocation; medium-term target 2–3x fully-loaded LTV/CAC.


fact: Pitch Deck December 2025 Slide 9: Scenario framework. Model target = 100% (~41K orders, ~5.6M SAR GMV). Minimum success = 60% (≥24–25K orders, ≥3.3–3.5M SAR GMV, ~1.3–1.4K active customers M12, ≥1.7 orders/active/month). Scenario A 80–100%+ (strong Seed case), Scenario B 60–80% (base/minimum success Seed case), Scenario C <60% (reset or small bridge, not major Seed).


fact: Pitch Deck December 2025 Slide 10–11: GTM. Supply: 20–30 active partners in core clusters (10–15 shops; 10–15 service providers). Partner KPIs: ≥70% with ≥20 orders/month by M12; churn <20%. Demand: ~9.8K new customers, ~2.2K active M12 (min ~1.3–1.4K), 2.0–2.8 orders/active/month target. Channels: district-focused paid ads, partner on-ground activation, WhatsApp/community, light UGC. Launch promos: ~30 SAR first-order + free delivery for first ~1,500 customers; boosters later for reactivation.


fact: Pitch Deck December 2025 Slide 12: Moats & competition. Moats vs Jahez/Keeta/HungerStation: pet-only vertical focus, ecosystem (products + services + membership), TailZaar Pass loyalty creating switching costs, pet-specific data for assortment and promos, brand & community. Global north stars: Chewy, Petlove, Laika, Petz, Petco; vision is KSA/GCC vertical champion adapted to local regulation and logistics.


fact: Pitch Deck December 2025 Slide 13: Team slide updated. Nader Elewa – Co-founder & CPO (Senior PM at Jahez; led grocery launch, payments, partner delivery, fintech & invoicing initiatives). Ahmed Samir – Co-founder & CTO (10+ years, Laravel/Flutter, multi-tenant marketplaces, delivery & menu migration). Ali Qahtani – CEO (Saudi front, leadership & representation). Mahmoud Oraby – CCO (commercial strategy & final tie-breaker).


fact: Pitch Deck December 2025 Slide 14: Round & vision. Raising 1M SAR for 5% (20M SAR post), advanced pre-seed/early seed. Use of funds: ~40% product/tech, ~30% GTM/promos, ~20% ops/support, ~10% buffer/legal. Valuation expected to be challenged; open to SAFE with cap/discount and milestone-based top-ups. Vision: Year 1 prove atomic networks (≥60% success), Year 2 scale Riyadh + membership, Year 3 multi-city + subscriptions/reminders + pet life OS.


fact: Pitch Deck December 2025 Figma Make Design Guidelines: Use TailZaar design system. Colors: Purple #5D0099 primary, Gold #FDC500 accents, Teal #4DA39B secondary, Sand/Cream #FBF1E6 backgrounds, White/Black neutrals; gradients from #5D0099 to #4B0077. Typography: Bebas Neue for headlines, Cairo for body (Google Fonts). Layout: clean investor style, grid-based, generous spacing, cards with rounded-2xl/3xl and soft shadows. Icons: lucide-react set. Components: shadcn/ui badges for tags. No external images; use Figma assets or inline SVG. Minimal text per slide, strong hierarchy, charts over paragraphs.